We're Leaving X

After two and a half years of careful observation and thought, Sojourners is leaving X, the social media platform formerly known as Twitter. 

Elon Musk bought Twitter in 2022 and introduced a period of instability and unpredictability for the platform, not unlike what he is doing within the federal government now. Given all of this, it soon became clear that someday leaving X was a possible outcome for us.

Part of my job as the audience engagement manager at Sojourners is to know where our audience is and keep tabs on where they move. After all, it’s hard to articulate the biblical call to social justice if you don’t know where to do it.

So we watched and waited, tracked where our audience was heading, and experimented with new and emerging platforms. And now we’re ready to move with our audience.

After the November 2024 presidential election, we saw a notable shift among the people we want to stay in conversation with. People left X in droves. Some headed for Bluesky, some for other social media platforms that were less similar in nature to X, and some left the social media ecosystem altogether.

While we see the value in sharing our work and conversing with people who disagree with us, we also need to find the people who need us. The nature of X’s algorithms meant fewer and fewer people were seeing our content, and we’d rather focus our energy on places where the work we do can be seen, engaged with, and shared.

That brings us to today, and to our decision to leave X. While we will continue to keep our account up on the platform and our work there will remain available, we will no longer post new content, and we will direct our followers on X to engage with us elsewhere.

We’re focusing our efforts on Bluesky, Instagram, Facebook, and more — places where our audience has congregated and where people find information, entertainment, strength, and solace in our work. None of these places are perfect and some of them come with their own thorny ethics but, for now, we feel confident that they are the most effective social media options for our work.

We remain open to where the changing winds may blow our readers. In the past decade-plus, we’ve become nimble, adaptable storytellers, ready to shift into a new medium when flexibility is required of us so that we may meet people wherever they are.

Whether we see you on another platform where we already have a presence now, or on a platform in the future that doesn’t yet exist, we’re delighted by your presence with us. We are with you, we are grateful for you, and we have so much work we want to do with you.