When a University of California campus saw a marked increase in date rape, an unlikely alliance emerged. The U.C. Davis campus police, Feminist Media/Slingshot Productions, and Campus Violence Prevention produced a provocative ad campaign that is gaining attention around the country.
Beyond a simple rape awareness project, the school's "Voices, Not Victims" approach asks students to think about sexual communication and develop a clearer vocabulary with which to establish sexual boundaries. A number of campus faith groups have offered their support-including Hillel House, Cal Aggie Christians, and the Muslim Student Association. The Ford Foundation has asked permission to translate the ads into Swahili for an African campaign, and an Ohio Catholic school system has placed a bulk order.
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